Apixia -- Why Apixia?

Why Apixia?

Fresh Ideas in Digital Imaging

At last count, there were over twenty companies offering digital imaging products to dental professionals. So why would Apixia enter this already crowded marketplace?

Nearly twenty years after the first digital x-ray systems hit the market, the forward march of technology, quality, and innovation in the digital imaging marketplace has been pathetically slow. Compare the speed of innovation in dental digital imaging to other electronic products like mobile phones or flat screen television sets, and it's painfully obvious that the industry has moved at a glacial pace. Still today, products remain highly priced, dealers continue to take large markups which are then passed along to dentists, customer support programs are considered a robbery by most dentists, and most manufacturing continues to be done inefficiently using outmoded factories in high cost countries like France and Sweden. This is not a business model that best serves the needs of dentists or promotes a high level of innovation.

The World Has Shifted...and Apixia is Leading the Trend

Over the last decade, we have seen a massive global shift in the world of manufacturing, specifically in high tech electronics that has positioned Asian countries as the world centers of excellence in the design and manufacture of products such as computers, mobile phones, and flat screen televisions. Products made in these cutting edge factories are the best quality in the world but are made with much less overhead than anywhere else.

Efficient Sales and Customer Support Mean Savings for Customers

We realized that, in addition to manufacturing, the overall process by which digital sensors were being sold, installed, supported, and serviced was also fundamentally broken in the dental business. We have totally re-imagined these processes in new and very efficient ways, and can pass these huge savings along to customers.

The dental sales model used by the large dental companies is very high in cost due to built-in inefficiencies: Middlemen involved who mark up prices, costly in-office sales demos, and an awkward product installation and support process. All these unnecessary costs are passed along to dentists¡Kadding thousands of dollars in cost to the typical digital x-ray system sold by dental dealers.

In today's world, with technology becoming so mainstream, we have invented a much better way of reaching our customers. Our sales model is direct-only: via the internet, telephone and at major dental trade shows. We have eliminated in-office sales demos, because honestly, they are highly expensive to support, and there are better ways of demonstrating the products in today's world. Instead, we offer free trial software you can try at your leisure along with a sample image gallery here on the website, and a customer-friendly 30-Day Money Back Guarantee. Simply buy it and try it, and we will guarantee your satisfaction or your money back.

And, finally, the process of digital x-ray installation is as simple as plugging in a wire and inserting a CD. We have designed clear, step-by-step instructions and back our support with a toll-free call center staffed with trained technicians who can hold your hand every step of the way. The entire installation for our products can be finished in less than five minutes, without the need for a Computer Science degree. Dental imaging does not have to be an expensive, time-consuming, and confusing experience...with Apixia you can be taking great radiographs in your office, tomorrow, for a very reasonable investment.

Our Support Program is...Free!

Dentists have complained for years about the overpriced and disappointing Technical Support and Extended Warranty programs offered by most manufacturers. These are often overlooked by dentists when considering digital x-ray, and can add tens of thousands of dollars to the overall cost of ownership.

Apixia has listened, and offers a package of owner benefits that is second-to-none...all at no cost. These great benefits include:

	-	Free Limited Warranty for Two Years that covers manufacturing defects, included with all purchases. See additional documentation for details.
	-	Free Apixia Assurance Program for Five Years. Provides peace of mind in the event of accidental damage outside the terms of the Limited Warranty. The program allows for the purchase of replacement sensors at a substantial discount off retail pricing. Unlike competitors, there is no annual fee, and the Apixia Assurance Program is included free of charge for five years for all customers. See additional documentation for details.
	-	Overnight Shipping of Replacement Sensors if you choose to order a replacement under the Apixia Assurance Program.
	-	Free Software Upgrades for as long as you own the product.
	-	Free Toll-Free Technical Support for as long as you own the product, as often as you need it.